MS BeautiLab is expanding to North America, and has announced initial new personnel.

Shannaz Schopfer has been appointed general manager, North America. Schopfer brings two decades of experience in manufacturing, strategic planning and innovation to the company.

To support these initiatives, Schopfer has named Maria Barbieri as senior vice president of sales. During her 20-year career, Barbieri has managed packaging, product, operations, supply chain and sales, and has worked extensively with leading beauty companies, including Intercos and Estée Lauder.